Portfolio Learning

How SafeBoda is changing women’s travel experience in Uganda

SafeBoda motorcycle rider with lady passenger on back

SafeBoda is shifting attitudes towards motorbike taxis (boda-bodas) in Uganda, and planning to export its model to new markets in 2018.

This report looks at the impact the company – which operates a ride hailing app to link customers with a community of well-trained, professional riders – has impacted the lives of women passengers.

Drawing on personal and trip data from SafeBoda customers and non-users of the app, the report identifies the unique challenges women face when travelling around Kampala, from safety and respect to cost and logistics, and shows how SafeBoda has having a positive impact on their lives.

Read the report. (PDF, 2mb)